AWLAustralian WholesaleLiquor
Australian
Wholesale Liquor

Liquor supply.
At scale.

Importation · Wholesale · Distribution

Owner & Managing Director
Fadi Michael
Global sourcing

International sourcing across beer, wine and spirits.

Wholesale supply

Commercial supply for Australian retail and wholesale customers.

Import & distribution

High-volume importation and Australian distribution.

Commercial relationships

Long-term relationships with suppliers and customers.

Supplying leading Australian liquor retailers

Our products are supplied through some of Australia's most recognised liquor retail networks.

Dan Murphy's
BWS
Liquorland
The Bottle-O

Retailers we supply. Trademarks belong to their respective owners.

Commercial scale

Built for volume.

0–0
Containers imported annually

Australian Wholesale Liquor operates at significant commercial scale, combining international sourcing, large-volume procurement and Australian wholesale distribution.

01
International sourcing
02
High-volume procurement
03
Australian wholesale
04
Beer · Wine · Spirits
How we support customers

Wholesale built around your business.

01

Dependable supply

Commercial supply structured around ongoing wholesale requirements.

02

Product sourcing

Speak with our team about particular brands, categories or commercial requirements.

03

Commercial relationships

Direct communication with our wholesale team for ongoing requirements.

04

Import & distribution

International sourcing supported by Australian wholesale distribution.

05

Large-volume procurement

A business structured to manage substantial commercial volumes.

Who we supply

Trade.Retail.Hospitality.

Our focus is wholesale and commercial supply. Speak directly with our team regarding availability, commercial quantities and supply requirements.

  • Major liquor retailers
  • Independent liquor stores
  • Liquor buying groups
  • Pubs & hotel groups
  • Restaurants & hospitality
  • Wholesalers & distributors
  • Commercial buyers
Global sourcing

Global sourcing.
Australian distribution.

World map with freight routes converging on Australia
Inbound to Australia

From producer to shelf, every stage of the route is coordinated to move beer, wine and spirits into Australian retail and commercial channels at volume.

  1. STAGE 01

    Producer

  2. STAGE 02

    Procurement

  3. STAGE 03

    Containerisation

  4. STAGE 04

    International freight

  5. STAGE 05

    Australian port

  6. STAGE 06

    Warehousing & distribution

  7. STAGE 07

    Retail & commercial customers

For producers & brand owners

Looking to grow your brand in Australia?

Australian Wholesale Liquor works with producers, brand owners and international suppliers seeking access to the Australian liquor market.

Our commercial scale, wholesale relationships and distribution capabilities provide a platform for suppliers seeking meaningful Australian opportunities.

International supplier enquiries are reviewed directly by our commercial team.

FM[Approved portrait to be supplied]
Leadership

Leadership built around relationships, scale and execution.

Fadi Michael
Owner & Managing Director

Fadi Michael is the Owner and Managing Director of Australian Wholesale Liquor.

He leads the business across wholesale, importation, distribution and commercial relationships, with a strong focus on dependable supply, large-scale procurement and long-term relationships with retailers, suppliers and commercial customers.

Connect with our team